New Zealanders have always had to think differently.  Our country’s geographic location alone has created a pioneering spirit and a legacy of innovation and resourcefulness that we are proud of.  We have a sense of adventure and a focus on how to get things done: we are more concerned with possibilities than limitations.  This is reflected in the kinds of ideas, inventions, products, services and experiences that come from New Zealand.

New Zealand New Thinking™ is a proposition that unites New Zealanders around a shared vision.  It celebrates our history and our future success.  It is a proposition that is reinforced by so much of what we have achieved already in defiance of our size, geographic location and population.

New Zealand’s innovation is apparent across the full spectrum of industries including developing biotech companies from our land based past; moving from raw materials like wool to creative, branded textiles; using new thinking to find innovative ways of using existing technology to improve people’s lives.

Fletcher Aluminium applies New Thinking to everything we do.  We have never been satisfied to make ordinary window and door systems.  We introduced aluminium windows and doors to the New Zealand market in 1950’s and have continued a long tradition of being at the forefront of design and innovation.  Good products are not enough.  Our continuous challenge has been to design and deliver products and systems that genuinely improve people’s lives and meet our unique environmental demands.  We believe that our Foldback^® and Euroslider™ doors make our lives that little bit more comfortable.

New Zealand New Thinking™ is a trademark and marketing initiative of New Zealand Trade & Enterprise, the National Economic Development Agency of the New Zealand Government.  Fletcher Aluminium has been licensed to use the New Thinking logo, but makes no representation that it is connected in any way with NZTE or the New Zealand Government.